Rebundle Co : Braidbetter. Do Better.
For decades plastic braiding hair has been damaging scalps and accumulating waste worldwide.
Made with plant-based technology and biodegradable ingredients, Rebundle is fighting back with the world's first sustainable braiding hair showing you how having good looks is the secret to reducing our planets waste!
Art Director - Ninoska Lugo
Social
OOH
Rebundle X Beauty Salons
In partnership with local black-owned beauty salons, Rebundle will host a Re-braiding Lab event where women trade in old braiding hair and get their hair done with betterbraid extensions. This is an opportunity to get customers to experience the brand firsthand with stylists they know and trust.
Experiential
Push for Sustainability: Rebundling Bins
Pushing Rebundle’s current hair recycling initiative, we created “Rebundling Bins” will be placed in partnered local beauty salons to collect used synthetic hair to be repurposed for home goods with partner 5Media.
Clara Lionel Foundation X Rebundle
In partnership with Rebundle, all furniture created with recycled hair will be donated to low-income regions in the US and the Caribbean. Our efforts will be focused on furnishing schools.
Rebundle x Black Hair Experience
In partnership with Black Girl Experience Collective, Rebundle will create a pop art exhibition showcasing braidbetter extensions and goods made from recycled synthetic hair creating a shareable moment on social.
In-Store Exhibit: Product Glorifier End Cap Display
Glorifier displays will be located in black-owned beauty supply stores showcasing braidbetter hair. Allowing customers to feel the hair firsthand. The display works to reassure customers of the hair’s organic nature and to further education about Rebundle.